AI Decisioning
Delivers optimal 1:1 marketing experiences at scale using reinforcement learning, replacing rigid rule-based campaign logic.
AI Decisioning is Hightouch's flagship agentic AI product for lifecycle marketing. Marketers assign a business goal and AI agents autonomously deliver personalized communications across email, SMS, push, in-app, web, and advertising channels. The system uses reinforcement learning to determine the best message, offer, channel, creative, timing, and frequency for each individual customer, including whether to contact them at all. Decisioning agents continuously run large-scale experiments, learn from outcomes, and optimize the path to conversion for every customer on a 1:1 basis.
Use cases
Autonomous lifecycle campaign optimization
Cross-channel message personalization and frequency capping
Customer reactivation and churn prevention
Incrementality-driven offer and creative testing
Integrations
Snowflake
DatabricksBigQuery
AWS Redshift
Azure Synapse
SalesforceAdobe
Iterable
Braze
HubSpot
Google Ads
Facebook Ads
Expected outcomes
Higher conversion rates through individualized customer journeys
Reduced marketing waste by optimizing send frequency and channel selection
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Company
Hightouch
San Francisco, USA
Founded 2019
Primary Verticals
Retail & E-commerceFinancial Services (BFSI)Telecom & MediaHealthcare & Life Sciences
Functions
Sales & MarketingCustomer ExperienceData & Analytics
Industries
Retail & E-commerceFinancial Services (BFSI)Telecom & MediaHealthcare & Life Sciences
12
Integrations
4
Use cases
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