Atlas

Atlas is Pepper's flagship AI-search platform launched at the Index'25 conference in October 2025. It monitors when and where a brand is surfaced across AI search engines including Google AI Overviews, ChatGPT, Gemini, and Perplexity, converting mentions into actionable KPIs with benchmarked performance metrics. The platform uses autonomous SEO, GEO (Generative Engine Optimization), and content agents through an agentic AI engine with human-in-the-loop quality checks. Key modules include personalized prompt tracking aligned with audience intent, brand visibility metrics with competitive benchmarking, domain and citation analysis showing which sources influence AI outputs, and continuous data refreshes across supported platforms.