Infosys Aster
An AI-amplified marketing suite that transforms the entire marketing value chain from creative services to performance marketing for B2B and B2C brands.
Infosys Aster is a comprehensive suite of AI-amplified marketing services, solutions, and platforms powered by Infosys Topaz. It spans creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations, bringing AI-driven agility to each stage of the marketing value chain. The platform integrates with leading MarTech and design providers to orchestrate enterprise-grade marketing solutions. It is designed to serve as the shared digital foundation connecting MarTech and enterprise systems for global brands.
Use cases
AI-driven campaign creation and personalization at scale
MarTech stack orchestration and optimization
Performance marketing automation and attribution
Digital commerce experience design and optimization
Integrations
Adobe
Infosys Topaz
various MarTech platforms
Expected outcomes
Up to 50% increase in repeat buyers
30% improvement in cost of marketing operations
40% increase in sales (figures reported from global brand deployments)
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Company
Infosys
Bengaluru, India
Founded 1981
Primary Verticals
Financial Services (BFSI)Healthcare & Life SciencesManufacturingRetail & E-commerceTelecom & MediaEnergy & Utilities
Claim under review
Contact CompanyFunctions
Sales & MarketingCustomer ExperienceData & Analytics
Industries
Retail & E-commerceFinancial Services (BFSI)ManufacturingTelecom & Media
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Integrations
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Use cases